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Worldwide Business with kathy ireland® Highlights Expert Solutions for Strategic B2B Sales Growth with Asher Strategies

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Worldwide Business with kathy ireland® Highlights Expert Solutions for Strategic B2B Sales Growth with Asher Strategies

November 20
23:35 2018

Los Angeles, CA – November 20, 2018 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Asher Strategies CEO John Asher; Kyla O’Connell, VP of Sales and Marketing; and Debra Borchardt, VP of Client Services to discuss their proven methods of sales success.

A sales advisory firm with a global reach, Asher is focused on improving sales for companies that sell business-to-business. They specialize in aptitude assessments, sales training and sales and marketing process improvement workshops through science-based learning.

“We brought in a consulting firm to help us find our WHY, which is, “making the complex simple”, and that WHY filters through everything we do at Asher,” says O’Connell. “Whether it’s with our customers, or how we work as a team, we have developed sales aptitude, sales process assessments and sales skills training seminars that enable our customers to immediately increase their revenue growth.”

John Asher’s latest book, Close Deals Faster, won the award as the best sales book of 2018 from the International Book Awards association.  “Based on an explosion of neuroscience studies of human decision making,” says Asher, “we now know there is a real science behind the most effective sales techniques.  We have identified 50 cognitive biases that directly apply to sales.  And in many cases, it totally upsets what many salespeople have been taught.”

“Here is an example, we use the single option aversion bias a lot,” says Borchardt. “If you offer a buyer one choice, about 10% will buy. If you offer two similar choices, about 64% will buy. A closing difference of 640%!   So never offer the buyer only one option.”

“Finding a successful formula for businesses to get sales right is key,” says J.L. Haber, Vice President of Programming for Worldwide Business. “Asher Strategies is teaching sales professionals how to get it right.”

For more information about Asher Strategies, visit and tune in to Fox Business Network as sponsored content on Sunday, November 25, 2018 at 5:30pm EST and Bloomberg International on Saturday, November 24, 2018 at 7:00pm GMT and Sunday, November 25, 2018 at 10:00am D.F. and 2:30pm HKT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media. 

Visit for detailed airing schedules or check local listings.

For more up to date information visit us on Twitter and Facebook.


Media Contact
Company Name: Worldwide Business with kathy ireland®
Contact Person: Gila Stern | Vice President of Brand Strategy
Email: Send Email
Phone: 561-325-7700 x529
Country: United States