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West Africa Mayonnaise Market Eexpected to Reach US$ 46 Million by 2023 – IMARC Group

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West Africa Mayonnaise Market Eexpected to Reach US$ 46 Million by 2023 – IMARC Group

January 17
17:24 2019

West Africa Mayonnaise Market Fueled by Rising Number of Fast Food Chains – IMARC Group
The West Africa mayonnaise market has witnessed strong growth over the past few years. The growing demand for mayonnaise is the result of changing lifestyle and eating habits of consumers in the region, a shift towards ready-to-eat food products and availability of different product variants.

The latest report by IMARC Group, titled “West Africa Mayonnaise Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, finds that the West Africa mayonnaise market reached a value of US$ 28 Million in 2017. Mayonnaise is a white, cream, or pale-yellow colored sauce with a thick and creamy texture. It is made by slowly adding one ingredient to another while simultaneously mixing, with egg yolks, oil, vinegar or lemon juice, and seasonings as the main ingredients. Mayonnaise is a popular condiment in West Africa and is used as a spread for sandwiches or burgers, a dip for snacks, and a base for tacos or rolls. It is also used in the form of a staple sauce in the preparation of numerous appetizers and main course food items.

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Market Trends:

A significant rise in the disposable incomes of consumers in West Africa has led to changes in their lifestyles and eating habits such as a shift toward affordable, convenient and quick meals which require minimal cooking. Moreover, the overall demand for mayonnaise in West Africa is increasing owing to the availability of different flavors which include cheese, mint, tangy pickle, chipotle and tandoori. Along with this, the manufacturers have also introduced low-fat and no-fat variants of mayonnaise, catering to the demands of health-conscious consumers. A rise in the number of fast food chains across the region has also led to an increase in the consumption of mayonnaise. Looking forward, the West Africa mayonnaise market is expected to reach a value of US$ 46 Million by 2023, at a projected CAGR of 8.7% during 2018-2023.

Browse full report with TOC: https://www.imarcgroup.com/west-africa-mayonnaise-market

West Africa Mayonnaise Market Summary:

Market Performance by Product Type

1. Flavoured Mayonnaise
2. Unflavoured Mayonnaise

The mayonnaise market in West Africa has been segmented on the basis of products into flavored and unflavored variants. At present, consumers mostly prefer flavored mayonnaise.

Market Performance by Raw Materials

On the basis of raw materials, the market has been categorized into egg-based and eggless mayonnaise. At present, egg-based mayonnaise is the leading segment, accounting for the largest segment.

Market Performance by End-Use

1. Institutional
2. Retail

The report has analyzed the market on the basis of different end-users of mayonnaise which include the institutional and retail sectors. Amongst these, the institutional sector represents the largest end-user of mayonnaise. It consists of food processing companies, restaurants, food chains, cafes, hotels, bakeries and confectionaries.

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Market Performance by Distribution Channel

1. Super Markets and Hyper Markets
2. Convenience Stores
3. Online Retailers
4. Specialty Stores
5. Others

Based on distribution channels, the market has been segregated into supermarkets and hypermarkets, convenience stores, online retailers, and specialty stores. Amongst these, supermarkets and hypermarkets represent the largest segment.

Market Performance by Region

1. Nigeria
2. Algeria
3. Ghana
4. Senegal
5. Guinea
6. Ivory Coast
7. Others

On a regional basis, Nigeria represents the biggest mayonnaise market across West Africa, holding the majority of the total share. The other major markets include Algeria, Ghana, Senegal, Guinea and Ivory Coast.

Competitive Landscape

The competitive landscape of the West Africa mayonnaise market has also been examined with some of the key players being GB Foods, Nestle SA, Nurevas, McCormick Corporation, Kraft Heinz, TGI, Pure Food Processing Industries and BM Foods.

Browse similar reports by IMARC Group

West Africa Alcoholic Beverages Market Report: https://www.imarcgroup.com/west-africa-alcoholic-beverages-market

Global Egg Powder Market Report: https://www.imarcgroup.com/egg-powder-market

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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