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Global Fortified Foods and Beverages Market Report to Surpass USD 201 Billion by 2028, finds Bekryl

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Global Fortified Foods and Beverages Market Report to Surpass USD 201 Billion by 2028, finds Bekryl

January 21
14:48 2019

Bekryl Market Intelligence Report | Fortified Foods Market | 2019
Global Fortified foods market to surpass USD 201 billion by 2028. The industry is expected to create 1.8X higher revenue by 2028 than that in 2018.

Global Fortified Foods and Beverages Market Value is expected to surpass USD 201 billion by 2028. This represents 1.8X higher revenue opportunity in 2028 than that in 2018. Fortified foods has huge addressable market owing to large population base. Moreover, over 2 billion population is under the ambit of micronutrient deficiency. Medical practitioners recommend fortified foods to meet daily nutrition requirements. The industry is characterized by the presence of many midsize companies operational in Europe and Asia Pacific. New entrants are also emerging in the market due to increasing consumer awareness and healthcare personnel recommendations. Moreover, various government worldwide have regularized fortified foods. This in turn has created favorable ecosystem for players.  

Some key trends from the global Fortified Foods and Beverages market:

Trend#1: Processed foods Accounted for Major Share of Global Fortified Foods Market

Fortified based processed foods was valued over US$ 58.1 billion in 2018. Higher sales of on-the-go diets has boosted the overall processed foods sales. Sales is predominantly higher in infant formula and juices segment.

Trend#2: While Supermarket is Preferred Point of Sale in Developed Regions, General Stores Dominated the Fortified Foods Sale in Developing Region

In 2018, supermarket accounted for 73% of total fortified food sale in developed regions. The percent share is relatively higher in North America. Walmart Stores, Kroger, Publix Super Markets and Safeway are leading supermarkets chain in the region. Consolidation is expected to further heighten with players adopting inorganic growth as go-to-market strategy. Leading fortified food companies operates direct distribution network to ensure higher sales revenue.

Trend#3: Asia Pacific Dominated the Fortified Foods and Beverages Market Revenue in 2018

Asia Pacific fortified foods and beverages market accounted for over 36% of global share in 2018. The region accounts for 60% of global population and is the fastest growing consumer market. Moreover, rise in per capita income has created favorable ecosystem for fortified foods player to flourish. Japan and China dominated the sales in Asia Pacific. India is lucrative region for players. Market in India is still at its naïve stage. Government has initiated various measures and promotions to alleviate micronutrients deficiency. Edible oils and dairy products dominated the net fortified foods sales in the country.

Access Key Industry Insights on fortified foods market:

Some key global Fortified Foods and Beverages market players are

Friesland Campina

Meiji Holdings



Yakult Honsha Co., Ltd.



RFM Corp


Key Topics Covered in Report:

(The list is partial. Request Report Sample/contact Bekryl Representative to access complete research table of content)

  1. Research Methodology
  2. Executive Summary
  3. Value Chain Analysis

3.1.    Profit Analysis

3.2.    Key Players Across Value Chain

  1. Key Spending Analysis
  2. Market Growth Scenario

5.1.    Pessimistic

5.2.    Optimistic

5.3.    Realistic

  1. Fortified Foods Market Dynamics

6.1.    Drivers

6.2.    Restraints

6.3.    Opportunities

6.4.    Trends

6.5.    Porter’s Analysis

  1. Global Fortified Foods and Beverages Market, By Food and Beverage Application (US$ Mn), 2018-2028

7.1.    Basic Foods

7.1.1. Yogurt

7.1.2. Cheese

7.1.3. Dairy Milk

7.1.4. Sugar

7.1.5. Others

7.2.    Processed Foods

7.2.1. Extruded Products              Snacks              Pasta              Others

7.2.2. Infant Formula

7.2.3. Powdered Products

7.2.4. Processed Juices

7.2.5. Others

  1. Global Fortified Foods and Beverages Market, By Micronutrients (US$ Mn), 2018-2028

8.1.    Vitamins

8.1.1. Vitamin A

8.1.2. Vitamin K

8.1.3. Vitamin B              Vitamin B1              Vitamin B2              Vitamin B3              Vitamin B12              Folic Acid

8.1.4. Vitamin D

8.1.5. Vitamin E

8.1.6. Multi-Vitamins

8.2.    Minerals

8.2.1. Iron

8.2.2. Zinc

8.2.3. Calcium

8.2.4. Iodine

8.2.5. Multi-Minerals

8.3.    Others

  1. Fortified Foods Market, By Distribution Channel (US$ Mn), 2018-2028

9.1.    Online sales

9.2.    Hypermarkets

9.3.    Supermarkets

9.4.    Convenience Stores

9.5.    General Stores

9.6.    Others

  1. Fortified Foods and Beverages Market, By Region (US$ Mn), 2018-2028

10.1.North America

10.2.Western Europe

10.3.Central & Eastern Europe (CEE)

10.4.Asia Pacific

10.5.Middle East

10.6.Latin America


  1. Fortified Foods and Beverages Market Competition Landscape

11.1.Competition Dashboard

11.2.Distribution Channel Matrix

11.3.Company Profiles (Check above list of companies)

(The list is partial. Contact Bekryl representative to access detailed research scope)

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About Bekryl

Bekryl Market Analysts is a global market research and consulting service firm that helps industry stakeholders to take smarter decisions and achieve remarkable growth in today’s disruptive business environment. We bring together data, leader’s opinion and analytical service to help client define their growth strategy ranging from mergers and acquisitions based strategic decisions to finding market opportunity in business verticals namely chemicals, food & beverages, automotive, electronics and industrial production.

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