Mindful homecare Brand Hygeia Receives 30% Backing within 48hours via Kickstarter

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Mindful homecare Brand Hygeia Receives 30% Backing within 48hours via Kickstarter

Mindful homecare Brand Hygeia Receives 30% Backing within 48hours via Kickstarter
What if the act of cleaning wasn’t a chore? hygeia aims to turn the ordinary… extraordinary with its mindful home cleaning ritual

hygëia, a mindful homecare brand born to transform everyday routines into mindful moments, is gaining headwind this week via kickstarter having received over 30% in pledges in under 48hours. The brand’s first product launch will expand upon the already growing phenonium of refillable cleaning products but with a unique twist centred around creating a special experience, designed to purify and cleanse your home… and your soul.   

‘On average, we check our phones 58 times per day and across all connected devices, the average person spends nearly 7hours looking at a screen. In our busy, over-stimulated world of constant distractions, carving out more time to slow down can often feel overly indulgent and unproductive… that is why building rituals into our already present daily routines is so important.’ – Sean Malkin, Brand founder

The cleaning set will consist of three beautifully designed refillable glass bottles combined with three powder form cleaning concentrates, each with a unique scent made with natural ingredients; a multi surface, bathroom & glass cleaner.  In addition to their core products, hygeia will also include additional guidance and a gift to help ritualise and bring joy to the act of cleaning. 

Transforming everyday routines sits at the centre of the brand mission however hygeia aims to tackle significant real world issues –

–          Single use plastic – An estimated 4million tonnes of single use plastic is dumped into our oceans each year

–          Carbon footprints – 230 billion tonnes of water is being unnecessarily shipped each year

–          Deforestation – An estimated 15billion trees are cut down each year causing significant challenges to our ecosystem

Reusable is quickly becoming the new recycle and using a refillable cleaning solution aims to contribute to this positive movement.  Given the brands love for the natural world, they also commit to planting a tree for every purchase made.

‘We are delighted with the support we have had so far and we hope more mindful souls will join us on this journey.’ – Sean Malkin, brand founder

Join their kickstarter journey and gain access to limited early bird discounts


For press enquires: [email protected]

Media Contact
Contact Person: Sean Malkin
Email: Send Email
Phone: +44 20 8132 4420
Country: United Kingdom
Website: https://homeofhygeia.com/